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SMA - Achieving the Ultimate 360-Degree Insurance Experience

Recent SMA studies show that improving customer engagement and experience is a strategic investment area for over 80% of insurers in North America.

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Recent SMA studies show that improving customer engagement and experience is a strategic investment area for over 80% of insurers in North America. These major initiatives are now typically driven by senior management. With such compelling business focus, it is surprising that only 8% of insurers are currently able to present a real-time, single view of customers across all channels.