Skip to main content
Get the latest EIS content instantly!
EIS Resources

SMA - Achieving the Ultimate 360-Degree Insurance Experience

Recent SMA studies show that improving customer engagement and experience is a strategic investment area for over 80% of insurers in North America.

Download PDF

Recent SMA studies show that improving customer engagement and experience is a strategic investment area for over 80% of insurers in North America. These major initiatives are now typically driven by senior management. With such compelling business focus, it is surprising that only 8% of insurers are currently able to present a real-time, single view of customers across all channels.