Skip to main content
Get the latest EIS content instantly!
EIS Resources

SMA - Building Loyalty and Engagement Thru Digital Experience in Insurance

Virtually all insurers are striving to improve the customer experience, and an indispensable element in enhancingit is to “go digital.”

Download PDF

Virtually all insurers are striving to improve the customer experience, and an indispensable element in enhancing it is to “go digital.” SMA research conclusively finds that customer expectations are a top driver of tech investment. As a result, the past two years have seen improving customer engagement as the number one strategic initiative across the insurance industry – a trend that is likely to continue.