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SMA - Building Loyalty and Engagement Thru Digital Experience in Insurance

Virtually all insurers are striving to improve the customer experience, and an indispensable element in enhancingit is to “go digital.”

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Virtually all insurers are striving to improve the customer experience, and an indispensable element in enhancing it is to “go digital.” SMA research conclusively finds that customer expectations are a top driver of tech investment. As a result, the past two years have seen improving customer engagement as the number one strategic initiative across the insurance industry – a trend that is likely to continue.