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The Greenfield Field Guide for Insurers: Is Greenfield the Right Approach to Your Digital Transformation?

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Author Anthony Grosso

Unhindered by legacy mindsets, processes, and systems, greenfield initiatives can enable insurers to innovate quickly and freely.

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Unhindered by legacy mindsets, processes, and systems, greenfield initiatives can enable insurers to innovate quickly and freely. They start small, test, learn and adjust until an offer is ready to scale. This eBook helps insurers evaluate a greenfield approach and the strategies and technologies behind greenfield success.

About the Author

Tony has more than 25 years of hands-on experience leading innovation, business development, product, and marketing across all sectors of the insurance industry. Having been at EIS for more than seven years, Tony was instrumental in leading the company’s expansion into Group and Worksite insurance markets. Prior to joining EIS in April 2013, he was with The Hartford for 10 years, serving in Strategic Initiatives. Tony helped to create an Open Innovation program, which led to rapid prototyping and launching of new products and the creation and launch of several businesses at The Hartford. As the head of marketing and communications for EIS, Tony brings insurance expertise as well as a technology background to the role.

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